A service company’s advertising campaign centered on customer service. The campaign stated that much of their recent growth was due to a competitor’s lack of customer service and the inexperience of their employees. The competitor filed a suit alleging the campaign interfered with business. The jury awarded $1,200,000 in damages.
A director of a medical supply company was sued, along with his company, for allegedly misappropriating trade secrets. $200,000 was spent on defense costs and the case was settled for $400,000.
The minority shareholder of an insurance agency alleged that certain board members conspired to limit the amount of shares the minority shareholder might purchase, contrary to articles and by-laws. The jury awarded the minority shareholder $250,000 in damages.
The estate of a recently deceased director sued the other directors for poor performance by the insurance agency. The claim was settled for $750,000.
A company recruited a top sales person from a competitor who had an employment contract. The competitor sued for damages after losing its largest producer. Defense costs were $250,000 and the case was settled for $560,000.
The best way to sell D&O insurance is to start a conversation with your client or prospect. Think about using these tools: